• Sarah Macpherson

User acquisition is dead, long live creative

We’ve been given some amazing new tools and capabilities in the last few years, but it’s also meant that we’ve had to completely remake how we structure and execute campaigns. And the recent changes are just the beginning. As the ad platforms’ AI algorithms get smarter, like with Google and Facebook, we expect the role of UA managers to evolve rapidly in the next few years.


Read the article on Venture Beat.