• Sarah Macpherson

Marketing’s Challenge with the AI Black Box

Updated: Mar 5


From the Marketing AI Institute, "Marketers are beginning to understand AI’s promise: some machine learning technologies can help predict and prescribe marketing actions at scale, based only on your customer and user data. AI systems exist that can help you make decisions that reduce churn and take action on customer needs. But what happens when you need to explain the actions an AI system took to your boss?"


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