• Sarah Macpherson

IBM uses psychometrics to decode the personalities of famous CMOs

Using IBM's Watson Personality Insights, we were able to determine the top (and bottom) traits among 2019 top digital marketing leaders across the spectrum. From Neil Patel to Seth Godin, and from Amy Vernon to Mari Smith, we break down the personalities of these individuals and identify which personality traits for which leaders scored highest.


Read the article on Hubspot's blog.