• Sarah Macpherson

Forrester to CMOs: Shift $19B to customer experience tools

Chief marketing officers (CMOs) are in a creative rut that is hurting the value of their brands as they offer digital customer experiences that all look and feel the same, Forrester Research said in a report shared with Marketing Dive. The firm recommended that brands shift $19 billion earmarked for some technologies — such as mobile, social media and ad tech — to more creative efforts in order to see $10 billion more in ROI over the next six years.

Read the article on Marketing Dive.