Onpoint Targeting Platform

Analyze, compare and activate the unique personality traits of your customer base.

Compare segments against your whole customer base

Uncover what sets a segment apart on a facet-by-facet basis.

Compare and Contrast segments 

See where selected segments differ most to power informed marketing decisions. Learn how to vary your messaging for best results. 

Homogenous personality segments for Targeting and Creative Optimization

Create psychologically homogenous personality segments to boost efficacy of Lookalike campaigns and implement result-driven Creative Optimization.

Tell a good story with Story Mode

Wow your team or clients with interactive customer personality presentations on Story Mode.