From the Pinpoint Team: Crisis Communication Does Not Have to Be One-Size-Fits-All

Psychometrics: How Consumer Attitudes Influence Buying Behavior (AdRoll)

E.l.f. Cosmetics boosts clicks via personalized recommendations

Solving Marketing’s Black Box Problem: Predictability with Explainability

Marketing’s Challenge with the AI Black Box

The Science Behind Personality-driven Marketing

Machine learning algorithms could personalize advertisements for individual customers

Using Consumers’ Digital Footprints for More Persuasive Mass Communication

Product Update: Shopper Personality enhancements for Beta Program and larger store support

Personality-Driven Marketing for BigCommerce: An Introduction to the Shopper Personality App

Press Release: Pinpoint Predictive Announces Shopper Personality Enhancements and BigCommerce Launch

Shopper Personality Staff Pick Feature Week Results

AdRoll: The Best Shopify Apps for D2C Brands

Meet our Beta Program: Thinkalike® Targeting for Facebook

‘Costs just became unsustainable’: The year Facebook fell out of favor with DTC brands