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We're here to help. If your questions are about the science of psychometrics, refer to our FAQ.

Data Onboarding

Pinpoint’s Thinkalike  services are tailored to each client based upon the unique personality characteristics of a given store or set of products.  Therefore we require an anonymized set of clients’ customer IDs for analysis, and the onboarding process depends upon whether a client works with us via a Pinpoint eCommerce platform app or via a direct engagement with our Onpoint services.



Our goal is to continue adding app support for more platforms and additional use cases, making onboarding and activation ever more turn-key for clients.  While our Shopper Personality app is live for Shopify and BigCommerce, we would really appreciate your input on additional platform support priorities.  Please let us know your needs at - thanks.

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Data Analysis


Once your high-value audience(s) have been defined, Pinpoint’s analyses proceed as follows:


  1. Client data is de-identified, removing all personally identifiable information (“PII”)

  2. Your de-identified audiences are compared to Pinpoint’s proprietary first-party personality data on >250M U.S. adults (which has followed the same patent-pending de-identification process)

  3. We evaluate the personality characteristics for your audience(s) and measure their 35 representative Facets and Factors in aggregate

  4. Finally, we compare your audience(s) to the broader U.S. adult population and surface the 7 Facets that most distinguish them - this is your Actionable Insights chart


  • Our analysis process is computationally intensive, so unfortunately it does take time.  In almost all cases though, our clients have detailed Facet and Factor information and Actionable Insights within 24 hours.


  • Where these results are surfaced, and how best to interpret them, depends upon whether you are working with us via an eCommerce platform app or via a direct engagement.


Post-Analysis Activation


Pinpoint supports a wide-variety of activation strategies that target & optimize campaigns based upon the psychological characteristics we’ve surfaced for your audiences (we call these Thinkalike  services). Today, most of these are enabled via direct engagements with our customer success team, but we are working hard to package Thinkalike  use cases as distinct apps across a number of popular eCommerce platforms as well.  Here is a quick summary of activation alternatives:




We are exploring new use cases all the time and would really appreciate any suggestions or requests you may have.  Please reach-out to us at - thanks.

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Frequently Asked Questions


Please refer to our FAQ page.


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Shopper Personality results are hard to read, or the analysis feels jumbled?

Please resize your browser window to allow for the analysis to correctly set on your screen.

You can also adjust each panel window by sliding the bars up, down and side-to-side, to better view the data in each window.

What happens to my data if I discontinue Pinpoint services?

If you have additional questions, please reach-out to us at or visit our Terms of Service or Privacy Policy.

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