Frequently asked questions 

Questions? We've got answers. Last updated September 2019.

 

What is Pinpoint Predictive?

Pinpoint is a predictive analytics company that enables marketers to answer an almost impossible question, “Who are my customers...really?”
We don’t sell people’s identities, demographics, or purchase histories; rather we offer privacy-safe insight...

What are psychometrics, and what is the Big Five / OCEAN model of personality?

 
    Psychometrics is the long-standing science of quantifying human personality.  For decades academic psychometricians have used surveys as instruments and a wide variety of datasets in order to refine the descriptors and quantification methods that bes...
 

How do psychometric predictions differ from those of Myers-Briggs, Enneagram or focus groups?

 

How does Pinpoint's Psychometric AI differ from personas or psychographics?

 

  • Personas and psychographics make intuitive sense because they are easy to visualize and fit the aspirational stereotypes we have for our customers, but they don’t have predictive power because they are lacking two key ingredients...real data and real science.

  • Psychometric attributes may not be as intuitive as stereotypes (“extroverted, agreeable, adventure-seekers” doesn’t exactly roll off the tongue), but real predictive power is worth it!

 

What are Thinkalike services and how can they drive customer acquisition and engagement strategies?

    Thinkalike  services are exactly what they sound like– applications that leverage insights on customers’ relative personalities.  People who think alike tend to act alike.
    Our Thinkalike  applications focus on revealing psychological similarities ...
 

What drives Pinpoint’s psychological insights and how can this be privacy-safe?

    Pinpoint’s underlying psychological insights are built from unique sources of proprietary, first-party data from people that actively opt-in to sharing their perspectives with us.  Note that none of this data comes from social media!
    We apply thes...
 

What types of data does Pinpoint require from its clients?

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    We only ask our clients for securely hashed customer IDs (typically email addresses and/or mobile device IDs).  We have no need for any behavioral or other data - our Thinkalike  analysis are driven by our own proprietary first-party data.
    We do h...
 

What platform integrations does Pinpoint currently support?

    Our first eCommerce platform integration is with Shopify.
    Shopper Personality is our first Shopify app, released in October 2019.
    We have a great roadmap of additional apps coming to Shopify starting in late Q4 2019, and we’re always looki...
 

What is Pinpoint’s pricing model?

    Shopper Personality on Shopify
    We are promoting our Shopify launch with free access to Shopper Personality for those clients that register through the end of 2019.
    Shopper Personality pricing for 2020 will be announced prior to the new yea...
 

How do I contact Pinpoint?

  • If you are an existing client, please reach-out to your dedicated account manager or via support@pinpoint.ai.

  • If you are a prospective client with questions or feedback regarding our apps, our supported platforms or with new use case requests, please reach-out to sales@pinpoint.ai.