Great creative is vital. But making it? That remains the least scientific aspect of marketing.
You really only have three options:
A creative agency
All gut, no science. You get what you want, but maybe not what you need.
Demographics and guesswork don't produce authentic personalization.
Brute-force A/B tests
Identifies the least bad option for all, while ignoring the best option for each.
So, we applied some science
There are three important aspects to creative. If you know your customers' personalities, you know what variants to use.
Inspire and motivate.
And this lets us offer creative recommendations
We're building on academic research that links creative elements to personality, powering product recommendations with the right words, images, and colors, and enhancing creative for A/B testing and programmatic ads.