Creative optimization

Your clients need great creative. But making it? That remains one of the hardest aspects of marketing.

 

You really only have two options:

Stereotypical Personas

Demographics and behavior alone can't tell you the whole picture.

Brute-force A/B tests

Time-consuming and identifies the least bad option for all, while ignoring the best option for each.

So, we applied some science

There are three important aspects to creative. If you know your customers' personalities, you know what variants to use.

Words

Colors

Images

Convey ideas.

Establish emotion.

Inspire and motivate.

 

And this lets us offer creative recommendations that will set your creative apart

We're building on academic research that links creative elements to personality, powering product recommendations with the right words, images, and colors, and enhancing creative for social ads.

Creative that's matched to personality

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Personality-driven targeting

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Significant boost in ROAS 

Use our creative recommendations to speak extrovert to extroverts and so on. Align laser focused targeting with ultra precise messaging to amplify your results

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