Our first app is called Shopper Personality, available through Shopify and BigCommerce. Learn how to communicate with your best customers with a click of a button.


Try it out on Shopify here and BigCommerce here.

Learn about your best shoppers

Pinpoint reveals the unique personality characteristics of your best customers

Apply your new-found insights

Review recommended words and colors that best resonate with your customers' dominant personality traits

Uncover personality details

Take a deep dive into the personality dimensions of your customers with interactive data visualizations

Marketing Takeaways 


Shopper Personality delivers marketing recommendations specific to your best customers. Discover words and colors that will best resonate with them emotionally.


Meaningfully engage your customers by speaking their language.

Personality Explorer



The Personality Explorer tab within Shopper Personality provides an interactive, in-depth review of your client's personality traits.


Discover how your best clients compare to the average population across all 35 dimensions of personality.

Try it here:

Direct Engagements

With Pinpoint

Don't use Shopify or BigCommerce? Want to work on a specific project? We support custom applications via our OnPoint™ tool. 

Tailor customer experience to personality traits

Personalize email to the personality of recipients

Optimize targeting and creative for acquisition efforts 

Get the newsletter

Try Pinpoint